Hand Stitching for West Elm & Steven Alan

Funny story, recently I worked with West Elm for the launch of their collaboration with Steven Alan, Stripes.  I helped consult on totes that were made just for the collaboration, and helped organize a few stitchy cohorts to monogram these totes during the launch event. Super cool gig.

So here's the funny part, during the event there were so many people requesting monogramed totes that eventually we needed to turn people away. So one of these people I turned away was the president of West Elm, Jim Brett. I literally said no to the president of West Elm. Palm to the face moment! Of course I didn't know who he was, and he was incredibly nice. One of his people kindly let me know later that that was the president of the company and would I please stitch a tote for him? Coming right up! So in the end it was all good. I got to personally stitch a monogram for the big chief of West Elm. Pretty cool.

Julie of Your Secret Admiral and Nguyen of Knit Knit, stitching it up. Desira Pesta and Cheyne of Cut Out and Collect also helped. We estimated that over a hundred totes were stitched in a just a few short hours. Here are some...

All photos by BFA